My journey starts in 2018 at Florida International University. Immediately joining AMA, I entered two internships: One with the Doral Animal Shelter in Social Media Marketing, the next with Roaring Concepts (a program within AMA to help starter businesses). I graduated at FIU with a 3.8 GPA and a BA Marketing/Business Administration. I started working for The Social C on the side as a Marketing Specialist Assistant from 2017-today. I also worked for Identity Media as a Social Media & PR Coordinator for a few months right before my Disney College Program in 2022.
I am big in the arts (i.e. digital arts, traditional, etc.) and mixing it into social media platforms. Organizing both skills into a final product while showing my art to the world is the reason why I stay in this field. I would like to continue this passion to grow and teach others to do the same.
Hello,
I'm Gabriela!
GET IN TOUCH
(786) 856 0695 gbarr098@fiu.edu
Miami, FL
IDEntity media pr
Talavera Cocina Mexicana
SOCIAL MEDIA & PR COORDINATOR
Identity Media PR
Experience
Coordinated with clients, project managers, and marketing team members in organized meetings to evaluate and discuss progress and proper execution of short-term and long-term clientele goals.
Organized and scheduled posts on Facebook, Instagram and Twitter for up to 2 months in advance using management tools for over 9 clients with over 10K followers.
Published daily content for every client from original artwork for newsletters to in-feed Instagram posts, Stories and Reels.
Oversaw public relations and communications content including press releases, social media, articles, and announcements.
Executed public relations campaigns that integrated with clients’ marketing strategies and grew clientele for each business.
Successfully launched and collaborated with over 5 small businesses throughout the Miami Dade area such as Caja Caliente, and KAIA Greek restaurant.
Developed platform content from scratch in collaboration with the Identity team, videographers, photographers, and editors
Honed skills in digital storytelling, videography, and editing by developing and contributing high-level original content.
Presented business owners with established key metrics system that tracked the weekly, monthly, and annual value of promoting content.
crema gourmet
Stories
Calle 23
Stories
Located on Miracle Mile, Calle 23 Miami represents the rhythm and soul of Havana, telling stories through music, culture, ritmo, cocktails and food. Known for their fresh, flavorful take on classic Cuban dishes and world class live music.
The idea of this Instagram feed was to organize it into three categories: People, cocktails and dishes.
These categories with its high saturated photos allow easier user interface while scrolling.
Copper 29
Promotional Video
Jaguar Event
Concept Flyers
AZZÜM IG
IG Gifs
My time Nail Bar
Reels
SOCIAL MEDIA IS A LARGE PART OF MODERN DAY MARKETING AND BRAND RECOGNITION
Top Culture
Brand Guidelines
By Gabriela Barrantes
BRAND
GUIDELINES
BRAND GUIDELINES
About Your Brand
These guidelines describe the visual elements that represent the Top Culture brand identity. This includes name, logo and other elements such as color, and type.
Sending a consistent and controlled message of Top
Culture is essential to represent a strong, unified
image of the brand.
These guidelines reflect Top Culture’s commitment to
quality, consistency, and style. The Top Culture brand,
including the logo, name, colors, and identifying
elements, are valuable company assets.
Everyone is responsible for protecting the company’s
interests by preventing unauthorized or incorrect use
of the Top Culture name and marks.
BRAND GUIDELINES
BRAND STRATEGY
About Top Culture
Top Culture is a fast fashion boutique located in Texas. Top Culture’s goal is to be able to provide clothes to their customers that makes them feel confident & beautiful.
They want to ensure their styles follow the latest
trends and make up the perfect instagrammable
look.
BRAND STRATEGY
BRAND STRATEGY
Brand Story
Designed for trend-setting Instagram babes that just love playing around with looks and styles. Infused with lively prints and feminine details, our dresses, rompers, and jumpsuits provide an endless array of outfits that you’ll want to include in your wardrobe.
Top Culture is the trendy boutique of choice when
it comes to influencers from Texas and around the
country. Join our close knit and fashionable
community by posting a #topculturebabe selfie.
Follow trends by some of your favorite like
@lindsofit, @emily.janvier and @kaylametts by
shopping their favorites right from our website.
BRAND STRATEGY
BRAND STRATEGY
Brand Feeling
Young & Trendy Playful
Light
BRAND STRATEGY
Equity Pyramid
BRAND
TRATEGY
Brand Promise
Brand Proposition
Points of Difference
Brand Tone & Aesthetics
Provide high quality clothing in a variety of styles
that makes women feel comfortable, feminine, and one trend
Provide great customer service in which customers
feel loved, represented and cared for. Encourage the
creation of a tight community lead by the brand
influencers
• Great customer experience
• Affordable Prices & Quality Pieces
• Model Categories & Favorites
Young, trendy and fun. Customers should feel confident, loved, represented, and like they fit right into the brand. Communication to be very playful & encouraging
BRAND STRATEGY
LOGO
Logo Stacked
The Top Culture logo was designed to represent the young, trendy, playful, and light feeling of the
brand. It consists of the brand name “Top Culture” with the words “boutique” scripted underneath it.
Logo Horizontal
Used where the stacked version can’t be used.
Logo Mark
Used as a favicon for the website and as graphic elements for the brand like stickers, etc.
BRAND GUIDELINES
Color Application on Colored Background
LOGO
BRAND GUIDELINES
LOGO
Unapproved Color Usage
Do not use logo with fully secondary colors. Do not use logo with any other colors outside of the ones suggested in this brand guide.
BRAND GUIDELINES
BRAND COLORS
HEX: FFB8AA
RGB: 255, 184, 170 CYMK: 0, 34, 26, 0 Pantone: P 55-1 C
HEX: FCF0EA
RGB: 252, 240, 234 CYMK: 1, 5, 5, 0 Pantone: P 51-1 C
HEX: FCEAEA
RGB: 252, 234, 234 CYMK: 1, 9, 4, 0 Pantone: P 75-9 C
HEX: FAC8CA
RGB: 250, 200, 202 CYMK: 0, 26, 11, 0 Pantone: P 65-2 C
HEX: CB9798
RGB: 203, 151, 152 CYMK: 0, 34, 17, 21 Pantone: P 64-11C
HEX: DDBBA9
RGB: 221, 187, 169 CYMK: 0, 19, 22, 14 Pantone: P 39-10C
HEX: B08D7B
RGB: 176, 141, 123 CYMK: 34, 46, 52, 0 Pantone: P 33-6C
HEX: 92B598
RGB: 146, 181, 152 CYMK: 31, 0, 35, 21 Pantone: P 147-9 C
HEX: 4D4C50
RGB: 77, 76, 80 CYMK: 66, 60, 54, 36 Pantone: P 172-14 C
BRAND GUIDELINES
FONTS
Montserrat
The font Montserrat is reserved for the writing of titles of text related to the Top Culture brand.
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
Anitto
The font Anitto is reserved for the writing of accent titles related to the Top Culture brand.
ABCDEFGHIJKLM NOPQRSTUVWX YZ abcdefghijklm nopqrstuvwxyz
Avenir
The font Avenir is reserved for the writing of bodies of text related to the Top Culture. It should not be used in the writing of any titles.
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
BRAND GUIDELINES
Store Front
BRAND GUIDELINES
Sticker & Tissue Wrap
BRAND GUIDELINES
Mailer
BRAND GUIDELINES
Small Graphic Details
BRAND GUIDELINES
Top Culture
Email Blasts
Roaring concepts
logo designed and created by me using procreate
doral animal shelter
Wrote and published an article in June 2019 for Miami’s Community Newspaper which resulted in over 400 views; Originally written in English and translated to Spanish.
Monitored and maintained strong social media presence of company’s brand on Facebook and Instagram, resulting in over 10% increase of followers on Instagram.
Wrote various Instagram captions and stories which resulted with more than 5 posts reaching over 1000 likes and views.
